is the collection of techniques, skills, methods and processes to further the accomplishment of objectives. Technology has become the backbone of modern civilisation. An understanding of modern business is not possible without first understanding the technology that drives it: This is where the channel adds value.
partner models have evolved over time: The VAR, or reseller, model has existed for decades. Channel companies often offer a portfolio of services representing multiple partner models, for example, a channel partner may provide a mix of managed service provision, product resale and consultancy.
- for companies wishing to establish a new “start-up”, either in or involving the channel; and
- for established companies wishing to improve specific aspects of their existing channel programmes.
Isurium understands that each company has different requirements, the approach is to create a tailored channel strategy to achieve realistic long-term objectives and/or to address the short-term tactical issues.
Unit 7, Highfield Business Park
Ripon HG4 2RN
Company number 11804137